Alexis Wider-Lopez is a Tennessee based Cosmetologist, and multi-passionate creator.

By day you can find her at the salon where she specializes in Men's Grooming services such as haircuts, beard trims, and product education! By night, you'll find her sewing and creating to her heart's content!

Everything is handcrafted and created with a goal of preventing hair breakage with a stylish twist for day and night looks!

From the time Alexis was a young girl, she dreamed of being an artist and loved being around all things beauty. Starting out as a shampoo girl at her mom's salon and eventually becoming a cosmetologist herself.

Alexis began cosmetology school in 2019, a time when she was becoming comfortable with her own natural hair. After undergoing two big chops, she wanted to find ways to make my hair look cute and jazz it up. That's when her first headband was born. It was a hot-glued, denim-wrapped headband that was cute but impractical. Alexis wore it for a while but ultimately decided to learn to sew to add more versatility to her look.

The nightly essential satin hair bonnet became the staple product for Wider Beauty featuring the wide elastic band for comfort while preventing breakage and damage to the hair. Thus, Wider Beauty was born. Wider derives from Alexis' maiden name but also means thick or expanded—or as she likes to call it, beauty from a wider perspective.

Scrunchies have officially been added to the catalog and Wider Beauty looks forward to launching other amazing products in the future! Explore your next style and shop now! shop now.